The collaboration with Smuff started in the founding phase. The business idea for an online gadget store was ready and Smuff needed someone to build a web product around.
During years and iterations we have managed to build a custom e-commerce solution with a high conversion rate design and an automatic content distribution platform—measurable and optimizable—to aid sales and marketing.
Today Smuff is local market leader with 44% of returning customers.
I like to design simple / powerful user interfaces and write clean, well documented, reusable front-end code.
All my works are seeking the wholeness, that moment when the viewer becomes one with the message and feels the immediate urge to express satisfaction.
All devices are equal. Always dedicate full attention for every screen and make the design feel native on all of them.
Content is everything. It drives design and makes the user experience. With prefect content comes perfect solution.