- Paying: A subscription is an ongoing commitment to the production of content, not a one-off payment for one piece of content that catches the eye.
- Regular Delivery: A subscriber does not need to depend on the random discovery of content; said content can be delivered to to the subscriber directly, whether that be email, a bookmark, or an app.
- Well-defined Value: A subscriber needs to know what they are paying for, and it needs to be worth it.
By Ben Thompson Of Stratechery